Do I Need a Website If I Have Social Media? Why a Website Is Essential Despite a Strong Social Media Presence
Introduction A few years ago, a local boutique owner came to me in a panic. She had spent years building her brand on Instagram—tens of thousands of followers, engaged customers, and steady sales. Then, overnight, her account was hacked. Gone. She tried everything to get it back, but Instagram’s support was unresponsive. She lost her …